Real outcomes from real work. Anonymized where needed, but nothing invented.
Over 12+ years in ad tech, I've generated €30M+ in programmatic advertising revenue for the publishers I've managed—across news portals, classifieds, sports media, niche publishers, and mobile apps in multiple markets.
Led the growth of a major national news publisher's programmatic revenue from roughly €1M to over €2.3M across a three-year period through systematic header bidding optimization, demand partner expansion, and yield strategy. This was part of a 6-year partnership delivering 11–16% compound annual growth across three markets.
Led the strategy that achieved 33% compound annual revenue growth in programmatic sales across a network of mid-size publishers over five years—through header bidding optimization, demand partner selection, and floor pricing strategies.
Increased a large publisher's programmatic revenue by 6% during a period when their total impressions dropped by 4%. More money from less inventory—the definition of yield optimization.
A market-leading publisher in a high-engagement vertical had been reluctant to consolidate their ad operations with a single partner. After consistently strong performance and a customized proposal addressing their specific concerns, they agreed to an exclusive arrangement. Revenue from the property tripled immediately.
When GDPR enforcement made consent management mandatory and Google announced it would stop supporting non-compliant publishers, I led the education and implementation effort across the Baltic region. Roughly 100 publishers were converted to compliant CMP setups within weeks.
A strategic news publisher experienced weeks of declining CPMs and fill rates with no explanation. After systematically ruling out every ad-side cause, I traced the drop to a change in their Consent Management Platform—a new "reject consent" button had quietly reduced user consent rates. Cross-referenced the change date with the performance drop. Exact match.
A multi-property listings publisher was burning impressions through passback chains that went nowhere. Unfilled programmatic ads were cycling through defunct supply-side platforms and ad exchange partners instead of being released. Identified the dead paths, cut them, and recovered thousands per month in revenue that was silently leaking.
Upgraded privacy policies and consent implementations for several publisher websites from non-compliant to fully GDPR-compliant—covering consent flows, data processing documentation, and regulatory alignment.
The average publisher I audit is losing €15,000–€50,000 annually in hidden inefficiencies. Most don't know until someone independent takes a look. If your numbers aren't where they should be, start with a free external assessment—no access required, no commitment.
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